

Nancy DeFina and
Andrea Spyros, Partners
BD3 Solutions
BD3 Solutions is a Behavior Design consulting firm. ​​We apply the science of human behavior to help people do what they already want to do—and feel successful doing it. The result:
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Programs and services that maximize user engagement and customer retention
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Teams that are more engaged, innovative, and productive
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Organizations that deliver lasting impact
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We partner with leaders and teams to design solutions that benefit both people and humanity.

Why 70% of Initiatives
Fail to Deliver
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Weak leadership
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Ineffective processes
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Resistance to change
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Lack of inclusivity
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Top-down mandates
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Conflicting directives
Resulting in. . .
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Declining morale
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Decreased productivity
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Decreased internal support and team collaboration
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Increased absenteeism
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Increased turnover
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Increased resistance from organizational stakeholders
Closing the gap between ideas and execution.
Revolutionizing the way people work together.
Revolutionizing the way decisions are made.


We're Andrea & Nancy, partners in BD3 Solutions. In our professional experience, we've observed companies of all sizes spend exorbitant amounts of money in an attempt to reach business objectives, only to falter. The reason? They lack a system rooted in human psychology, a process that simplifies change, and they rely on guesswork or faulty principles. It's disheartening to see businesses waste valuable financial and human resources by using top-down decision making or metaphorical spaghetti-throwing to see what will stick.
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Understanding the underpinnings of Behavior Design is the foundation upon which great programs and services are built. Our science-based approach completely revolutionizes the way teams work together, the way decisions are made, and the way objectives are realized. We guide leaders and teams to engage all stakeholders to work together to get your objectives done —
better and faster.




